AI & Innovation
SEO & GEO
Be findable by search engines and by the models people now ask instead.
Search is splitting in two. Classic SEO still decides who appears in a results page; generative engine optimisation decides whether an assistant mentions you at all when someone asks it for a recommendation. The technical groundwork overlaps, the content strategy does not.
We cover both: the crawlable, structured, fast foundation that ranks, and the clear, citable, well-sourced material that models actually quote.
How it works
- 01
Audit the technical foundation
- 02
Fix structure, speed and markup
- 03
Publish material worth citing, then measure